I’m an Art Director with a background in Fashion Design.

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I began my career in fashion design, designing for some of India’s leading names in fashion, including Ritu Kumar, Shantanu & Nikhil, and Ravissant. This was followed by a stint in a fashion house, during which time I developed collections for international brands such as H&M, Farm Rio, Sfera, René Derhy, Heine and Didi. This strong foundation in fashion from concept to design to execution and marketing has given me a deep understanding of design systems and production cycles as well as how clothes are conceived, constructed, and ultimately consumed by the customer.

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In 2015 I made the move from design to art direction by joining Amazon’s Studio team. Over the past decade, I’ve led styling and art direction across a wide range of categories- from fashion and fresh produce to home, electronics and grocery- helping shape high-quality visual experiences at scale.

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Beyond creative direction, I’ve been part of Amazon Studio launches in Singapore, Australia and Dubai, helped establish External Content Provider (ECP) operations, participated in innovation initiatives including Hackathons and iCXi, and collaborated on AI-driven projects such as Avatar and ML for Color Author.

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My background in both fashion design and visual storytelling allows me to bridge creativity with commercial thinking, combining strong aesthetics, technical execution and emerging technologies to create compelling customer experiences.

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I bring both a designer’s eye and a director’s instinct to every frame.

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I believe great design isn’t just about making things beautiful - it’s about making people feel something. My work sits at the intersection of fashion, styling, visual storytelling and technology. Whether I’m directing a fashion campaign, styling fresh produce, or experimenting with AI-powered creative workflows, I’m driven by the same goal: creating images that are both commercially effective and visually memorable.