Social Media

Developed exploratory social content frameworks for Amazon's softlines private brand and content team, repurposing studio-shot imagery and video into scroll-stopping social assets without additional production cost. Directed edits to extract short-form bytes from longer shoots, and designed repeatable editing templates engineered for replay value and platform-native engagement. Creative direction and post-production craft became the primary tools, transforming existing assets into high-retention social content through pacing, sequencing, and visual rhythm.