Art Director
Premium BRands
Generative AI
Pioneered a Studio-to-AI hybrid pipeline- directing real model shoots composited with generative environments for scalable ecommerce imagery.
Defined distinct visual worlds per brand tier and product category: Symbol Premium in refined interiors with panelled walls, brass accents, and directional window light; casual wear in organic, textured spaces with terracotta, ceramics, and warm Mediterranean tones; loungewear in raw industrial lofts with exposed brick and morning light; and outerwear against dramatic alpine landscapes. Led end-to-end creative workflow and cross-functional execution across seasons.
In early 2025 I was part of a team who did some exploratory work in Generative AI, testing text to Image and image to video process using the limited resources we had at that point for Generative AI. We explored two methods- a) Novel image to video with Flux Lora training b) Existing image to video. We tested this across fashion products ranging from shoes, handbags and dresses with different textures and reflective surfaces.
