Art Director
Premium BRands
Symactive
Developed the visual strategy for Amazon India's fitness-first private label, positioning accessible performance wear for the budget-conscious, active consumer.
Defined the brand's visual language- high-energy colour palettes, geometric set design, and dynamic talent direction, to communicate aspiration within a value-driven market segment.
Cast young, athletic male talent reflecting the aspirational Indian fitness consumer, pairing contemporary styling (braided hair, layered streetwear-sport looks) with peak-movement poses to bridge relatability and product performance.
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