Art Director
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Premium BRands
Symbol Intimates
Art-directed Symbol intimate apparel campaign rooted in the brand's clean, minimal aesthetic.
Cast a model embodying quiet confidence and premium sensibility. Employed soft, high-key lighting with a shadowless white cyclorama and neutral-toned furniture to create an intimate, at-home atmosphere for a white background catalogue imagery. Directed poses to feel candid and unhurried, lounging, reclining, completely at ease, ensuring the model conveyed effortless comfort without self-consciousness. The restrained styling and editorial tone elevated everyday innerwear into an aspirational lifestyle narrative.
