Art Director
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Premium BRands
Symbol Premium
Symbol Premium is a workwear brand with high quality fabrics, discreet functional detailing- spanning formals, casuals, lounge, innerwear, footwear, and accessories.
The target customer: 30-plus, high-net-worth, living in Tier 1 and 2 Indian cities. The wardrobe speaks in quiet confidence, pieces that move seamlessly between boardroom presentations and weekend brunches. The creative direction needed to mirror that restraint- clean, elevated imagery. No over-styling, no aspirational fantasy, just the life this customer already leads, shot with enough polish to feel considered. Casting was age-appropriate and intentional: models who look like they belong in these clothes, not like they're performing a version of success for someone else.
